The Briefcase brand.

Who we are, how we look and everything you need to show Briefcase well. Download the logo, copy the colours, and get our name right.

Download brand kitZIP · 500 KB · Logos, avatars, colours

Who we are

Briefcase is the next generation of accounting software.

We build software that handles the legwork of accounting, explains every decision it makes, and gets better the more it is used. Business owners get accurate books that are always up to date. Accountants get the time back to do the important work only they can do.

Our name

Briefcase is one word with a capital B.Not: BriefCase, Brief case, BRIEFCASE
Products are Briefcase Ledger and Briefcase Connect on first mention, then Ledger and Connect.Not: Briefcase ledger, the Ledger app
Never use the mark in place of the word, or inside a sentence.Not: Using the briefcase icon as a letter

Personality

If Briefcase were a person: how it behaves, in every sentence and every screen.

Assured

/əˈʃʊəd/ adjective

Confident without being loud. States what it does, backs it up, moves on.

Precise

/prɪˈsʌɪs/ adjective

Exact in numbers, words and pixels. Every detail considered, nothing approximate.

Pioneering

/ˌpʌɪəˈnɪərɪŋ/ adjective

First to show what is now possible. New capability, shipped often.

Characterful

/ˈkarəktəfʊl/ adjective

A touch of wit and warmth, like the tilt in our mark. Human, never goofy.

Logo

A briefcase at a fixed 15° tilt beside our wordmark. Hover any tile to download it. Always use these files; never redraw or retype the logo.

SVG PNG

Lockup · InkThe default. On Paper or White.

SVG PNG

Lockup · WhiteOn Ink and dark photography.

Mark

Ink

Aqua on Ink

White on Teal

Teal on White

Product names

One brand, no product logos. The wordmark on its own, followed by the product name in Manrope Regular on the same baseline.

Briefcase Ledger

Briefcase Connect

Clear space: Half the height of the mark on every side.
Minimum size: Lockup 88px wide on screen, 25mm in print. Mark 16px.
Colour: Ink on light backgrounds; White or Aqua on dark.

Don’t rotate or straighten

Don’t stretch or squash

Don’t recolour

Don’t place on busy imagery

Colour

Ink leads and Teal accents. Hover a colour to copy its value.

Ink#14252DRGB 20 37 45Leads. Wordmark, headings and text.

Paper#F7F8FARGB 247 248 250The main light background.

White#FFFFFFRGB 255 255 255Cards and reversed logos.

Teal#2E7480RGB 46 116 128The accent. Buttons and links.

Aqua#81CBC8RGB 129 203 200Highlights on dark.

Coral#D98D79RGB 217 141 121Small accents only.

Muted#51646DRGB 81 100 109Secondary text.

Typography

Two typefaces and a mono for labels, all free on Google Fonts.

Manrope

Headlines

Meet your new ledger.

Aa Bb Cc 0123456789 £ &

DM Sans

Everything else

Receipts from WhatsApp, coded and matched to the bank.

Aa Bb Cc 0123456789 £ &

DM Mono

Labels and figures

Auto-published · 09:41

Aa Bb Cc 0123456789 £ &

Animations

Two moves we use everywhere. Each plays once as it scrolls into view and stays still for anyone who prefers reduced motion.

Receipt03 SepTrainlineTravel£64.20
Photo05 SepPret A MangerSubsistence£8.45
Email09 SepAdobeSoftware£56.98
Bill12 SepBritish GasLight and heat£212.36
Invoice18 SepWeWorkRent£1,450.00
Receipt24 SepScrewfixMaterials£127.49

September£1,919.48

Squared up. Paperwork arrives askew and settles into the ledger.

ArrivesPhoto of a receipt, by email
ReadTrainline, 3 Sep, £64.20, no VAT
CodedTravel
MatchedCard payment, 3 Sep
PublishedIn the ledger, with its reasons

The trail. Every decision drawn in order, ending on the Coral spark.

The mark, at ease. Hover the logo anywhere on the site: the case straightens, lifts its handle and turns Teal, then settles back to 15°.

Artwork

Sculpted leather in Ink, Teal and cream, with one Coral detail. One piece per section, beside the copy it explains.

**Backdrop**Behind heroes and closing bands.

A sculpted leather globe with the UK and Ireland in cream, joined by a stitched teal loop between small leather businesses. — **Businesses across the UK**Beside the trust section.

A sculpted leather florist shop beside a house where a landlord hands a coral key to a tenant. — **Sole traders and landlords**Beside Making Tax Digital.

Make a new oneDescribe it, copy the prompt, and paste it into ChatGPT, Gemini or Midjourney.

What should it show?

Create an image of a small café counter with a till and a coffee cup, made entirely from sculpted leather, like a piece from a luxury leather-goods workshop.

Style: thick hand-cut leather with softly rounded, burnished edges, fine cream saddle stitching and a subtle natural grain. Forms are simple, geometric and slightly padded, layered like appliqué. Any people are simplified, faceless figures with plain round heads.

Colour: deep navy (#14252D), muted teal (#6FAFB0 to #255F69) and warm cream (#EFE9DD), with one small coral accent (#D98D79). No other colours.

Light: soft studio light from the top left, gentle shadows, crisp premium detail.

Background: pure white for objects and scenes. For a background image, fill the frame with dark navy leather and leave the centre calm and empty.

No text, letters, numbers or logos.