# Brand Guidelines > Canonical page: https://briefcase.so/brand > Briefcase content index: https://briefcase.so/llms.txt Briefcase brand guidelines and visual identity Our visual identity and brand standards 01 ## Brand Identity ### Who We Are Tagline Put your books on Autopilot Name Briefcase Category AI-native ledger Audience UK accounting and bookkeeping practices Positioning The AI Autopilot for accountants and bookkeepers ### Our Personality Simple/ˈsɪmp(ə)l/ adjective Easy-to-use, opinionated, minimal Smart/smɑːt/ adjective Intelligent, AI-native, automated Trustworthy/ˈtrʌs(t)wəːði/ adjective Explainable, transparent, reliable 02 ## Logo ### Wordmark ### Icon ### Icon + Wordmark ### Favicon ![Briefcase favicon](https://briefcase.so/briefcase.png?v=2) ![Briefcase favicon](https://briefcase.so/briefcase.png?v=2) 03 ## Colour Palette 04 ## Typography Briefcase Bricolage Grotesk600 Wordmark only. Never use for body text or UI. Kerning Br\-7ri\-3ie\-5ef\-2fc\-2ca\-2as\-4se\-4 Headlines Newsreader300 Marketing headlines, page titles, and section headers. Use for Hero textPage titlesSection headers Card Title Body text goes here Inter400 · 500 · 600 All UI text, buttons, labels, body copy. Weights 600 Buttons, emphasis 500 Labels, subheadings 400 Body, descriptions ### Type Scale DisplayMarketing hero 3rem · 48px · Light Put your books on Autopilot TitlePage titles 2.25rem · 36px · Light Invoice Processing HeadingSection headers 1.875rem · 30px · Light Recent Transactions 05 ## Icons ### Phosphor Icons We use Phosphor Icons exclusively. Outline for default states, fill for selected or active states. Library: phosphoricons.com Size: w-5 h-5 (default) 06 ## Tokens ### Spacing 4 8 12 16 24 32 48 Base unit: 4px ### Border Radius 6px Buttons 8px Inputs 12px Cards 16px Modals Tailwind: rounded-md, rounded-lg, etc. 07 ## Components ### Buttons Specs: px-6 py-2.5 · rounded-lg · font-medium ### Inputs Label With value Specs: px-4 py-2.5 · rounded-lg · focus:ring-2 focus:ring-primary-500 ### Cards #### Default Card White background with subtle border. Used for content grouping. #### Muted Card Subtle background, no border. Used for secondary content. Specs: rounded-2xl · p-6 · border (default) or bg-slate-100 (muted) 08 ## Assets ### GA Launch Video Animated launch announcement for LinkedIn (16:9). Auto-plays on scroll, loops continuously. Use the fullscreen button for high-quality screen recording. ## Briefcase Now Generally Available The AI Autopilot for UK accountants Sign up ### Start in seconds Email Practice name Start free trial Connect ### Link your software ![Xero](https://briefcase.so/xero.png) Xero Briefcase ![QuickBooks](https://briefcase.so/quickbooks.png) QuickBooks Autopilot ### AI processes everything VendorCategoryAmountVATAI AWS INV-2401 Trainline INV-2402 Adobe INV-2403 Acme Corp INV-2404 Notion INV-2405 Financial close ### Close the books in real time Fixed asset journal created MacBook Pro · 36-month straight-line Prepayment schedule posted Annual insurance · 12 monthly entries Accrual detected Q4 rent · £3,200 accrued expense Deferral journals posted SaaS revenue · 3-month deferral schedule ### Start your 14-day free trial www.briefcase.so No credit card required Dimensions: 16:9 aspect ratio · 20s loop · Auto-plays on scroll ### Accruals Feature Video Animated feature demo for accruals (16:9). Shows pattern detection, month-end accrual suggestion, and automatic reversal. Auto-plays on scroll, loops continuously. Upload invoices as usual. Click to upload or drag and drop .pdf · .jpeg · .png · .docx Email WhatsApp BrightPay Payroll £340.00 Business Gas Utilities £210.50 Autopilot active Recurring transaction detection Running silently BrightPayPayroll Oct 2025 £337.50 Nov 2025 £339.00 Dec 2025 £340.50 Recurring transaction detected Business GasUtilities Nov 2025 £207.00 Dec 2025 £209.50 Recurring transaction detected Month end. February 2026Month end —Saturday Period close · 28 Feb 2026 Invoice arrives. February 2026Invoice pending… 28Feb 28 Feb14 Mar Briefcase scans for what's missing. Accrued Expenses Accrual28 Feb 2026BrightPay payroll — invoice not received£340.00 Accrual28 Feb 2026Business Gas — invoice not received£210.50 Suggested journal Dr Accrued Expenses£550.50 Cr Accruals Control£550.50 Post Reversal auto-detected when the invoice arrives. BrightPay payroll REF-047291-C · 14 Mar 2026 £340.00 Every accrual tracked. Every reversal matched. Accruals Tracker ExpenseAccruedReversedNet BrightPay payroll £340.00 — Business Gas £210.50 — Dimensions: 16:9 aspect ratio · 27s loop · Auto-plays on scroll ### Autopilot Feature Video Full-stack product demo showing document capture through to VAT, month-end and tracking codes. Auto-plays on scroll, loops continuously. Published0 XeroAccounting Software£350.00 Published AWSCloud Hosting£342.80 Published SlackSoftware£96.00 Published TrainlineTravel£67.50 Published Awaiting review0 Director SalaryPayroll£8,500.00 Review HMRCPAYE£1,234.00 Review 6 of 8 published automaticallyExceptions flagged for review. Adobe Inc·Creative Cloud Annual£1,440.00 Prepayment detected Jan 2025£120.00 Feb 2025£120.00 Mar 2025£120.00 Apr 2025£120.00 May 2025£120.00 Month 3 of 12 · £360 released Prepayments. Recognised, scheduled and released over time. Apple Inc·MacBook Pro 14-inch£1,200.00 Fixed asset detected Year 1£400 / year→£800 remaining Year 2£400 / year→£400 remaining Year 3£400 / year→Fully depreciated Current net book value £0.00Depreciating monthly Fixed assets. Tracked from purchase to fully written off. Oct 2024AWSCloud Hosting£337.50 Nov 2024AWSCloud Hosting£339.00 Dec 2024AWSCloud Hosting£342.80 Recurring pattern · 3 months Jan 2025 · no invoice found→ Accrue £342.80? Post accrual Auto-reversal · Feb 2025✓ Accruals. Matched, posted and reversed each month. Dimensions: 16:9 aspect ratio · 33s loop · Auto-plays on scroll ### Briefcase Ledger Launch Animation Animated launch sequence for Briefcase Ledger. Multi-phase reveal covering capture, reconciliation, reporting, and HMRC submission. Auto-plays on scroll, loops continuously. Loading... Dimensions: 16:9 aspect ratio · Looping · Auto-plays on scroll ### Briefcase Conferences Promotion March 2026 Conference product tour animation used for March 2026 events. Shows pain point counter, product intro, AI reconciliation, real-time close, and MTD readiness. Loading... Dimensions: 16:9 aspect ratio · Looping · Auto-plays on scroll ### P&L Review Sneak Peek Screen-share style walkthrough of P&L Review in Working Papers: run analysis, review the four issue types (miscoded transaction, duplicate transactions, missing prepayment, missing transaction), resolve each one, re-run and read the commentary. Click the animation to restart it; entering fullscreen also restarts it from the beginning. Loading... Dimensions: 16:9 aspect ratio · ~95s loop · Fictional client data ### P&L Review Promo (1:1) Square P&L Review teaser. Serif copy cards alternate with stylised panels: the ledger scan with status pills flipping, the issues grouped by account, one finding applied with its reasoning, and three accounts explained. Under 30 seconds. Click the animation or enter fullscreen to restart from the beginning. Loading... Dimensions: 1:1 · 1080×1080 · 29.8s loop · Fictional data ### LinkedIn Company Banner Optimised for LinkedIn company page cover image (1584 x 396 px). Features tagline, Xero 5-star rating, and connected app badges. ★★★★★ on Xero App Store # Put your books on Autopilot AI-native bookkeeping and accounting automation for UK practices ![Xero](https://briefcase.so/xero.png)Connected App ![QuickBooks](https://briefcase.so/quickbooks.png)Connected App Briefcase Ledger Dimensions: 1584 x 396 px · 4:1 aspect ratio · PNG export